WHAT WE NORMALIZE SHAPES CULTURE.
WHAT WE WEAR ENTERS THE EVERYDAY.
AND THE EVERYDAY IS WHERE MEANING LASTS.

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REPORTED ANTISEMITIC INCIDENTS
SINCE
OCT 7, 2023
10,000+
IN THE YEAR AFTER OCT 7
80%
EU JEWS SAY IT'S WORSE
30,874+
AT LEAST REPORTED*
*Partial total from selected countries. No single global figure currently exists due to different reporting periods and methodologies.
Sources: ADL / FRA / CST / B'nai Brith Canada / Reuters / ECAJ

THE COLLECTION

Minimal pieces made to carry presence into the everyday.

AYC Bold — Bucket Hat

AYC Bold — Bucket Hat

34.47 NIS
AYC Bold — Tee

AYC Bold — Tee

18.82 NIS
AYC Bold — Windbreaker

AYC Bold — Windbreaker

92.92 NIS
AYC Classic — Crewneck

AYC Classic — Crewneck

67.95 NIS
ZIONIST — Essential Tee

ZIONIST — Essential Tee

32.99 NIS
AYC Bold — Hoodie

AYC Bold — Hoodie

37.22 NIS
AYC Bold — Crewneck / Sleeve

AYC Bold — Crewneck / Sleeve

40.99 NIS
AYC Bold —Crewneck Sweatshirt

AYC Bold —Crewneck Sweatshirt

29.95 NIS
Statement

Not everything has to look like resistance to resist.

PRESENCEIS A POSITION.

WHY THIS EXISTS

After October 7, the rise in antisemitism became impossible to ignore. This brand was created as a quiet, wearable response — not to shout, but to make presence visible. Because what we normalize shapes culture.